This video discusses the big benefit and the disadvantages of a shared short code. A short code is a five to six digit phone number that is used by brands to send and receive text messages. A shared short code is when many different businesses all use the same phone number. They use the same number, but they use different keywords to interact with their customers. A big benefit of shared short codes is that they are inexpensive compared to dedicated short codes. A negative aspect is the fact that all the different brands who use the short code are responsible for using it properly.

Check out the following videos if you want to read more information about short codes:
* How to Explain Short Codes to Your Mom:
* Vanity Short Codes vs Random Short Codes:
* Everything You Need to Know About Dedicated Short Codes:

To learn more about shared short codes, and to get text message marketing insights, news, case studies, and statistics, check out the Tatango blog here:

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here:

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