This clip is about Guerrilla Marketing. An upcoming marketing strategy which is especially useful for SME’s, because it doesn’t requires a large budget. In this clip we define the concept of guerrilla marketing and explain why it has become more popular in the last decades and why it is in some ways beneficial over classic marketing. Afterwards we explain the three drivers of guerrilla marketing (low costs, surprise and diffusion) and which marketing instruments (Ambient-, Sensation-, Viral- and Ambush marketing) are based on these drivers. We included an example of a marketing campaign from every instrument, to show what a successful guerrilla marketing looks like. After that Roel Stevens, the owner of Jottum! A Guerrilla marketing agency based in Amsterdam, explains how he thinks that the future of Guerrilla marketing will look like. I hope you enjoy watching it!