Opening his first New York fashion showroom in 1994 to curate and retail the works of emerging designers, by 1999 Alan launched his own line of ready-to-wear classics, including his now-signature “Reverse Seam” button-down, chinos, and cotton dresses in colorful plaids, stripes and chambray. New York describes the collection as catering to those “looking for edgier versions of traditional garb.” In 2008, Steven Alan became a bi-coastal brand, having expanded beyond its six eponymous New York locations to introduce three shops in Southern California.
On November 11, 2011, Mr. Alan opened his fourth West Coast and first San Francisco boutique in Hayes Valley. Mr. Alan has also designed collections for Urban Outfitters, the Japanese line Uniqlo, Keds shoes, and, more recently, a collection of khakis and sportswear for Dockers. Today, the Steven Alan Collection is now carried in over 300 stores worldwide.