Article Image: Rihanna Calls Out Brands for Using Transgender Models as Marketing Tools

It appears Rhianna won’t be guilted into making any decisions to satisfy critics when it comes to the promotion of her brand. Back in September, the singer launched her own beauty line, Fenty. The cosmetic line has seen massive success as it focuses on catering to women of all skin tones. Despite her success, Rihanna still has to face critics who believe they need to drop their two cents on how she markets her line.

On Thursday, a user on Instagram suggested that the pop star’s “awesome” marketing campaign would be made better if she invited “a trans girl to the group.” Rhianna quickly responded to the user explaining that she refuses to follow other companies who have used trans people as a “marketing tool.”

“I’ve had the pleasure of working with many gifted trans women throughout the years, but I don’t go around doing trans casting!” Riri writes. “Just like I don’t do straight non trans women castings! I respect all women, and whether they’re trans or not is none of my business! It’s personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! I don’t think it’s fair that a trans woman, or man, be used as a marketing tool! Too often do I see companies doing this to trans and black women alike! There’s always just one spot in the campaign for the token “we look mad diverse” girl/guy! It’s sad!”

Leave a Reply

Your email address will not be published.