Paul Pierce has already begun to settle into life as a former NBA star, frequenting ESPN as a guest analyst and bringing his smile and basketball smarts with him. During his appearance on The Jump, alongside Stephen Jackson and Zach Lowe, on Wednesday, May 17, he also showed that he’s got a knack for phrasing. Pierce spoke on the trending topic of the moment, when the panel got into a discussion on Big Baller Brand, calling BBB CEO LaVar Ball “a marketing genius.”
“I think that he is a marketing genius. I mean, he’s created such a buzz for his son. I don’t even know what type of person Lonzo is. So his dad is creating his brand with his personality, and he is creating so much energy around it, that if you are the Lakers you have to grab him! It’s going to create excitement for the city,” Pierce said, citing Ball as a homegrown talent who will have preceded a potential franchise player career with L.A.
Host Rachel Nichols appeared to agree with Pierce, as did Jackson.