How does a song become popular? In episode nine of Noisey Atlanta, we look at the backbone of the trap scene: the producers. We sit down with an elite squad of the most significant names in the scene now—Zaytoven, Mike Will Made It, Sonny Digital, Metro Boomin’, Southside, TM88, and Houston’s Travi$ Scott —as they explain the process of how a track moves from being created in the studio to becoming a hit. No A&Rs are needed. No major labels are needed. The city breaks the mold. What’s the main reason? The key to success in Atlanta is simple: the nightlife.

Episode 1: Welcome to the Trap:
Episode 2: Meet the Migos –
Episode 3: Gucci & Jeezy: Trap Lords –
Episode 4: Trouble with the ATL Twins –
Episode 5: Shots Fired in Little Mexico –
Episode 6: 2 Chainz Up Close & Personal –
Episode 7: The Bizarre World of iLoveMakonnen –
Episode 8: Rich Gang: Sometimes You Win, Sometimes You Lose –
Episode 9: The Producers –
Episode 10: Peewee Longway’s Playhouse –

Zaytoven on Producing, Gucci, Migos, and the Sound of Atlantan Trap:

Interview: What the Hell Has Mike Will Been Making?

Watch More:
Noisey Chiraq –
Noisey NOLA –
Noisey Jamaica II –
Noisey SVDDXNLY: A$AP Rocky –

Check out more on VICE:

Atlanta: Strip City Doc –
Meet the ATL Twins:
Atlanta is a Paradise:

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