When someone installs a mobile app on their phone, the app is visible at all times. The stats show on average, people spend more than two hours a day on their mobile devices. Though there are only a few applications that make up the bulk of the total app usage, that does not change the fact that a user has to scroll through on their phone to find the apps that they want to use. So, no matter what…the user is still going to be scrolling past company logos….specifically, app icons. Whether the mobile user open the app or not is irrelevant at this point. The logo and branding is always within eye shot of the mobile user. Subconsciously the mobile user is aware of that and this helps to reinforce the brand.
A mobile app creates an effective form of direct marketing for any business. With an app you have a unique way of engaging with people that is unmatched. An mobile also provides a way from general info about your business, your prices or rates, booking forms, loyalty cards, videos, coupons, support and almost anything else that you can think of. If you have a blog you can publish your latest blog posts into your app. One of the biggest benefits of all is that you can contact your customers directly via their mobile phones, instantly and with 100% deliverability via push notifications. Push notifications provide a direct line of contact.
Mobile apps provide added value to your customer base. There are countless businesses that run loyalty card programs that mail out snail mail coupons via the postal service. The was the last time that you used a coupon that received in your mailbox? You can’t remember, right? How many paper or cardboard loyalty cards have you lost? Now, compare that to the number of times that you’ve lost your mobile phone. We know……you always have your mobile phone with you and so does everyone else including your customers. With an app you can digitalize all this. You can have a loyalty card and coupons within the mobile app. And not only that, by harnessing the power of push notifications you can send a message making people aware of this.