An eBook or a whitepaper is a long-form piece of content that users can download from your website or social media channels. Typically, a prospect must complete a form on a landing page to download an eBook or whitepaper. By doing so, they are instantly converted into a business lead. Given their extensive production cost in time and resources, eBooks and whitepapers are oftentimes premium online content marketing offers.
eBooks allow you to provide vital information to your target audience and generate relevant leads; they also give your content marketing strategy a jumping-off point from which to create other content media.
At SyneCore, we believe that providing informative, educational, and otherwise valuable online content such as eBooks to your target audience helps your brand cut through the noise to create long-term relationships based on mutual respect and common interest.