Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating.

What is Digital Marketing?

It’s the marketing of products or services using digital channels to reach consumers. Digital channels could be social media platforms like Facebook, Twitter, LinkedIn, Instagram or Pinterest. It could be through Search Engines like Google, Bing, Yahoo Gemini, or Yandex. Digital Marketing could also refer to ad networks like Taboola or Outbrain. And Digital Marketing could refer processes of attracting web traffic such as SEO, or email marketing, etc.

The key objective in Digital Marketing is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include any electronic channel to reach your target audience, wherever they are at any given time.

The 7 main Digital Marketing categories:

Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing

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